/Projects
Normcore
Layout components and prototype for an easy-to-use Shopify theme with support for large catalogs. Done with Đình Collective.
Memos to Make Sense of Us
A community art project attempting to connect strangers through a chain of anonymous messages. Done with Behalf Studio.
Lady Triệu Gin
Website design and content direction for a contemporary gin brand crafted from Vietnam, unfolding the gin’s journey and highlighting the brand’s finest assets. Done with Behalf Studio.
areme
A Japan-based aromatherapy brand, providing multi-sensory experiences and recalling human connections with the universe. Done with Behalf Studio.
Lady Triệu Board Game
Merchandise design for Lady Triệu Gin, reimagining the traditional Bầu cua tôm cá board game often played during the Lunar New Year holiday. Brought to life with Vietnamese lacquer art sơn mài. Done with Behalf Studio.
In the Land of Resilience
Bilingual book project for AIA Vietnam’s former CEO—a collection of stories from his time in Vietnam. In collaboration with Minh Nguyen.
Selected works from a 5-year span.
My portfolio is available upon request.