/Projects

Normcore
Theme

Normcore

Layout components and prototype for an easy-to-use Shopify theme with support for large catalogs. Done with Đình Collective.

RoleUI/UX Design
Memos to Make Sense of Us
Website

Memos to Make Sense of Us

A community art project attempting to connect strangers through a chain of anonymous messages. Done with Behalf Studio.

RoleConceptNamingUI/UX DesignContent
Lady Triệu Gin
Website

Lady Triệu Gin

Website design and content direction for a contemporary gin brand crafted from Vietnam, unfolding the gin’s journey and highlighting the brand’s finest assets. Done with Behalf Studio.

RoleUI/UX DesignContent
areme
Brand

areme

A Japan-based aromatherapy brand, providing multi-sensory experiences and recalling human connections with the universe. Done with Behalf Studio.

RoleNamingBrand IdentityPackaging
Lady Triệu Board Game
Game

Lady Triệu Board Game

Merchandise design for Lady Triệu Gin, reimagining the traditional Bầu cua tôm cá board game often played during the Lunar New Year holiday. Brought to life with Vietnamese lacquer art sơn mài. Done with Behalf Studio.

RoleProduct DesignContent
In the Land of Resilience
Book

In the Land of Resilience

Bilingual book project for AIA Vietnam’s former CEO—a collection of stories from his time in Vietnam. In collaboration with Minh Nguyen.

RoleBook DesignBook Cover Design

Selected works from a 5-year span.
My portfolio is available upon request.